PurOxy’s line of products is specifically formulated to eliminate odors at their source, including those from pet urine and feces. The product offers a powerful and effective cleaning experience that cleans and deodorizes outdoor areas while eliminating tough stains, dirt, grime, and odors, as well as organic residues that can accumulate on outdoor surfaces over time. It has been designed to clean and refresh artificial turf, patios, decks, concrete, kennels, floors, crates, and virtually any pet space. Regular application for outdoor surface maintenance keeps turf clean and fresh, restoring it to like-new condition.
The active ingredient is a 6% hydrogen peroxide solution that eliminates bacteria and viruses such as MRSA, COVID-19, Staph, and E. Coli living on or in surfaces. It breaks down any uric acid left behind from pet urine, eliminating the odors at the source instead of masking them. As a deodorizer, the formula also neutralizes other foul smells caused by sweat and other organic materials. Hydrogen peroxide is a naturally decomposing compound that delivers hospital-grade cleaning performance without endangering pets, kids, or ecosystems.
PurOxy is bleach-free and phosphate-free, making it safe to use around plants and grass. 100% biodegradable, it is also free from artificial fragrances, dyes, harsh surfactants, and chemicals. Non-toxic and non-irritating, the product is designed to be safe for both users and the environment.
The cleaner comes in a convenient spray bottle, allowing for easy and precise application. Simply spray it directly onto the affected areas and let the hydrogen peroxide work, making it effective without having to rinse, which reduces water waste. The rinse-free formula not only conserves water but also extends the life of turf installations, a rapidly growing segment in pet-friendly homes and facilities, by protecting adhesives and infill from chemical breakdown. The cleaner/deodorizer is safe enough for daily use, and with no rinsing required, pets can return to their spaces after a 10-minute dwell time.
In today’s eco-aware pet care culture, PurOxy empowers consumers to prioritize both their pets’ health and the planet’s. Pet parents and industry professionals alike are becoming increasingly conscious of their environmental footprint. PurOxy, designed with sustainability in mind, solves a persistent problem: how to keep turf clean and odor-free without heavy water usage or corrosive chemicals.
“Our team continues to invest in R&D to expand our product offerings for different surfaces and pet care environments. We’re also developing educational materials to help turf installers and pet professionals understand the importance of non-toxic cleaning and the role it plays in long-term pet health and environmental stewardship,” said Ashby Sorensen, co-founder of PurOxy. “From kennels to carpets to concrete, our formula adapts without compromise. PurOxy isn’t just another pet-safe cleaner; it’s a science-forward solution that brings together performance, sustainability, and peace of mind. Because cleaner spaces mean healthier pets—and that’s a win for everyone.”
The Outdoor Cleaner & Odor Eliminator and Pet Stain & Odor Eliminator products come in varying sizes from 32 oz to one gallon or two gallons, as well as 4-packs and bundles, with or without accompanying spray accessories.
Household pets are living longer, healthier lives due to new advances in the Pet Care space. $69.36 billion accounts for the total US pet industry expenditure, and with the humanization of pets, pet owners are looking for products and services that keep their pets healthy and add to their everyday well-being, just as with any member of the family. From vitamins and supplements, food and treats, to pet insurance and overall pet health, the pet care industry is expanding rapidly.
“PurOxy represents a leap forward in pet-safe cleaning technology. In an industry where the safety of animals and the people who care for them is paramount, traditional chemical cleaners have posed a longstanding dilemma: effective, but often harsh and potentially toxic,” said Travis Grant, Managing Director, Independent Innovation Awards. ”PurOxy breaks this cycle by harnessing the power of stabilized hydrogen peroxide, transforming how pet spaces are sanitized - safely, effectively, and sustainably. Not just innovating for today’s pet care needs, PurOxy is building the future of clean, sustainable pet environments through science-backed, eco-conscious chemistry. Congratulations on winning ‘Cleaner Product of the Year!’”
The mission of the annual Pet Innovation Awards Program is to honor innovation and recognize excellence, hard work and success in a range of Pet Care industry categories, including Apparel, Grooming & Cleaning, Food & Treats, Health, Housing, Toys, Training, Retailers & Services and more. The 2025 Pet Innovation Awards attracted thousands of nominations from around the world.
Since launching, PurOxy has rapidly gained traction among pet turf installers, groomers, boarders, veterinary clinics, and doggy daycares, anyone in need of a powerful cleaner and sanitizer that doesn’t jeopardize animal welfare.
